Florida
Atlantic Coast Route: Florida Road Trip
Stretching some 600 mi (970 km) between the Georgia border and Key West at its far southern tip, a Florida road trip offers something for everyone, from unsullied nature to the tackiest tourist traps in the land, and everything imaginable in between. More than anywhere else in the United States, the Florida landscape has been designed for tourists, and no matter what your fancy or fantasy, you can live it here, under the semitropical sun. The many millions who visit Disney World or flock to fashionable Miami Beach each year are doing exactly what people have come to Florida to do for over a century—enjoy themselves.

In the 1930s, when car travel and Florida tourism were both reaching an early peak of popularity, the roadside landscape was, in the words of the WPA Guide to Florida, lined by:
…signs that turn like windmills; startling signs that resemble crashed airplanes; signs with glass lettering which blaze forth at night when automobile headlights strike them; flashing neon signs; signs painted with professional touch; signs crudely lettered and misspelled. They advertise hotels, tourist cabins, fishing camps, and eating places. They extol the virtues of ice creams, shoe creams, cold creams; proclaim the advantages of new cars and used cars; tell of 24-hour towing and ambulance service, Georgia pecans, Florida fruit and fruit juices, honey, soft drinks, and furniture. They urge the traveler to take designated tours, to visit certain cities, to stop at certain points he must see.
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